©2016 by Raymond Alexander Kukkee
Great Expectations for Christmas
It happens every year. In retrospect, it never fails to amaze me how many great expectations are well, expected to crystallize magically in the months, weeks, and days leading up to Christmas, the greatest commercial holiday of the year. Tension grows; it is the great annual spending binge.
That might also explain the horror of the rapid melt-down back to reality in mid-January.
The ‘holiday’ demands the newest and the trendiest, candy-cane dreams, games, phones, gadgets, tools appliances, and cars. Presents. Endless Gifts. The more expensive the better. Problem? For most families, that perfect Christmas is thousands of dollars away from reality and the paltry pennies in the all-too thin bank account.
On sale is the hype of the season. Cost is seemingly irrelevant. Endless novel devices, computers, multi-thousand-dollar home appliances, ‘all compatible with the iPhone,’ hot technology and new cars —are advertised and promoted as perfect must-have gift to be chosen ever so thoughtfully, wrapped-up in huge red ribbons and delivered by Santa himself. Down the chimney. Easily-achieved and financed presents will meet the insatiable great expectations of the expecting. Maybe.
Great Expectations —and a Big Melt-down?
Great expectations include friendly commercial advice that you must hurry! and save $1000.00 buying this or that even though today’s economics and reality dictate that most struggling families can’t afford—in any scenario—to buy that must-have, wonderful device — even if the total price delivered was only $1000.00.
But Wait…there’s always a way…”Why can’t you buy it?”
Wait, sir…we can make that $99.95 —or how about ten bucks. A week? A month? You choose. In the ‘unrealistic’ world of commerce, creative ways to resolve impossible credit, meet great expectations, fulfill dreams—do the impossible. Let’s work together to resolve credit issues, we’ll create the ultimate “tailor your purchase” plan at the price YOU want to pay.
Let us get you even further in debt … let us place dreams of gifts under the tree and that new car covered with big red ribbons out in the driveway, your choice…hell, why not, she’ll understand, sir, buy that new pickup truck, for a Christmas present, sir, it’s only $72,000.00, sir, that’s only $880.00 a month for the next 84 months…plus delivery plus tax…”Why can’t you buy it?” Doh.…In a real life incident, unbelievably, an eager but surprisingly pushy, inexperienced sales person asked that very question. “You should feel guilty about not buying your wife thatnew car for Christmas, sir, she is worth it isn’t she?” Let us widen the snare further…